Raschhofer Greisslerei

🍺 Buying beer can be so easy—Raschhofer Brewery’s new farm-direct sales location is opening

At Raschhofer Rösslpark, you can easily pick up beer at the new self-service farm-direct store. All 12 beer varieties and 3 types of Kracherl are available by the case (including chilled options).

Customers and guests should feel right at home at the Raschhofer Brewery. And that includes being able to pick up beer and Kracherl quickly and easily. The old ramp-based sales setup was getting a bit outdated, so it was necessary to come up with a new process. The new sales area has moved to the ground floor of the new Rösslpark building, into the “Bier Greisslerei.” Anyone who wants to pick up Raschhofer beer drives through the new entrance to the parking lot right in front of the Greisslerei. In quickly, out quickly—buying beer can be that easy. And of course, chilled beer is still available, since the refrigerated sales room has also been moved to the new pickup area.

Farm-direct sales, complemented by beer-themed gifts and information about beer
The Bier Greisslerei surprises with a wide selection of great gift ideas. Gifts featuring beer, as well as posters, metal signs, glasses, books, and more—all centered around the theme of beer—invite you to browse. If you’d like, you can also learn interesting facts about the different beer varieties and the Raschhofer Brewery: tips on food pairing are just as much a part of the experience as information about the brewery’s history and the beer-brewing process itself. By the way: The crates and barrels used to build the shelves and tables tell their own story—they’re authentic and easily 100 years old.


🍺 The Rösslpark – It looks like Altheim is getting a new landmark. What is the Raschhofer Rösslpark?

Openness, quality, and sustainability were important to us in the design of the Rösslpark—that’s what we call the newly developed property next to the brewery. We want to make our brewery even more accessible and welcoming to guests. The Rösslpark will be a place of friendship, connection, and enjoyment.

Tradition with a modern twist
The lightness of the copper-colored portico, which keeps the view from the street clear of our copper brewhouse; the green façade of our Rösslpark building (we’ve even planted hops); the color scheme in our snack bar… we’ve really put a lot of thought into these details. This brings us joy, and we want to bring joy to others as well.

New attractions for our visitors starting next year
Not only has the Greisslerei been integrated into Rösslpark, but new attractions for our visitors are also in the works. We already welcome several thousand guests each year. Starting next year, there will also be events held on the grounds. In addition, Rösslpark is a place to work. Attractive office spaces have been created for the brewery and for a tax consulting firm.